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Big Business Web Design Disasters June 17, 2007

Posted by vbdesign in 1.
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by: Joel Walsh

When you think of the world’s most successful businesses, what names come to mind? Most likely, consumer-oriented giants such as Coca-Cola, McDonald’s, Sheraton, Disney, IBM, and General Electric. Not only have they spent billions on advertising to buy their way into your head. They offer convenient products and services that have made them a part of your life.But when you think of the most successful web sites, what names come to mind? Names like Google, Yahoo! Amazon, AOL, Kazaa (for better or worse), and Hotmail.The late-1990s mantra about the web being a disruptive technology that would destroy traditional companies may have been overstated. But a decade and a half into the web’s existence, it is clear that the world’s leading corporations have been sidelined on the web.The biggest shopping site is not walmart.com but amazon.com. The biggest map site is not randmcnally.com but mapquest.com.

Established companies have usually only been able to buy their way into this market through acquisitions (as with Microsoft’s purchase of Hotmail, which it used as a base for creating MSN).

Why, with few exceptions, were the world’s most successful web sites not launched by the world’s most successful corporations?

Many Big Name Companies’ Web Sites a Vast Waste of Time for Visitors

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