jump to navigation

Website Glossary February 27, 2007

Posted by vbdesign in Uncategorized.
add a comment

Website terms that we use a lot in web design world.

ASP (Active Server Page)
Active Server Pages, is a technology that enables you to make dynamic and interactive web pages.

A banner is a graphic image (static, animated, or rich media) that is placed on emails and web sites as an advertisement. Banners are commonly used for marketing purposes, brand awareness and generating sales.

Bitmap Image (bmp)
A raster graphics image, digital image, or bitmap, is a data file graphic image stored as a specific arrangement of screen dots, or pixels. A graphic which is defined by specifying the colors of dots or pixels which make up the picture. Examples: GIF, JPEG, Photoshop, PCX, TIFF.

Cascading Style Sheet, a feature of HTML developed by the W3C. With Cascading Style sheets, both web designers and end users can create style templates (sheet) that specifies how different text elements (paragraphs, headings, hyperlinks, etc.) appear on a web page. Currently, CSS is not displayed exactly the same in all browsers.

Doorway Pages
Web pages as entrances to the website, created specifically for search engine positions.

Vector graphic animation software from Adobe, a multimedia authoring program used to create content such as web applications, games and movies, needs plug-in (free).

HTML tags that define and label text-entry boxes, check boxes, radio buttons, and/or drop-down menus to create simple on-screen forms for collecting information from the viewer.

File Transfer Protocol. (HTML-documents, graphic images, spreadsheets) from one computer to another via the Internet, mostly used for transferring files to the web servers.

Graphics Interchange Format. GIF images are the most widely used graphic format on the web. GIF images display up to 256 colors, good for line arts.

Abbreviation for Hypertext Markup Language; a cross-platform text-formatting system for creating web pages, including copy, images, sounds, frames, animation etc.

A hyperlink, more commonly called a link, is an electronic connection between one web page to either (1) other web pages on the same web site, or (2) web pages located on another web site. More specifically, a hyperlink is a connection between one page of a hypertext document to another.

JavaScript is a scripting language developed by Netscape. JavaScript can make web pages more animated and dynamic in terms of graphics and navigation. One example of JavaScript effects is called a mouseover, and drop-down menus.

Joint Photographic Experts Group. File format for full-color and black-and-white graphic images. JPEG images allow for more colors than GIF images and good for photographs.

Meta-tags are HTML tags for keywords and description of the page, etc. The most common use of a meta-tag in online marketing is the keyword and description tags, for search engines query results.

Communication in form of combining text with graphics, page layout, video, audio, animation, etc.

Portable Document Format. Created by software program Adobe Acrobat, PDF reader (free) is needed to be able to open the pdf files.

Stands for Hypertext Pre-Processor.

A software extension that provides added capabilities to the browser, for purposes such as viewing, hearing, or saving specially formatted files.

Portable Network Graphics format, or “ping.” PNG is used for lossless compression and displaying images on the web. The advantages of PNG is that it supports images with millions of colors and produces background transparency without jagged edges. The disadvantages are that PNG images will not show up on older browsers, and still can be comparatively larger in file size than GIFs.

Search Engines
A search engine is a program designed to find information stored on the World Wide Web or computer.

A software program that search engines use by visiting every site on the web, to follows all of the links, and indexing all of the text of every web page. Robot can’t crawl the secured pages.

Vector Graphic
A graphic image drawn in shapes and lines, called paths. Software used: Illustrator, Auto CAD, etc.